Eddie McGuire’s Latest Career Move Reshapes Australian Sports Broadcasting Landscape

A New Era in Sports Broadcasting

Eddie McGuire, the charismatic face of Australian sports broadcasting, is making waves once again with a significant career shift. The former Collingwood Football Club president and long-time Channel Nine presenter will be taking on a new role with Channel 7, in what many are calling one of the most unexpected moves in the AFL media circuit.

The transition was announced through McGuire’s production company, JAM TV, though he will maintain his association with Channel Nine, ensuring his presence across multiple platforms.

Current Ventures and Success

In 2025, McGuire continues to make his mark in sports media, appearing on Footy Classified alongside Matthew Lloyd, Damian Barrett, Jimmy Bartel, and Alicia Muling, where he provides some of the game’s best analysis and strongest opinions.

Adding to his professional achievements, McGuire’s family has also been in the spotlight, with his youngest son Joe making headlines in American football. Playing gridiron for Ohio State University, Joe’s team – the Ohio State Buckeyes – clinched the national championship title in January 2025, celebrating the victory with a quintessential Aussie tradition – the shoey.

Impact and Future Prospects

McGuire’s move to Channel 7 is significant not just for him but for AFL fans everywhere. The transition signals possible changes within sports broadcasting dynamics and promises new collaborations, innovative broadcasting formats, and fresh perspectives on the game.

Industry insiders note that the AFL needs reinvigoration in the face of competition from other sports, particularly the NRL. McGuire, recognized as a wonderful spruiker of the sport, is being considered by some as a potential candidate for a leadership role in the organization, with suggestions he could take on the Chair role in the coming years.

Eddie McGuire’s career trajectory has made him a household name in Australian media, and his influence remains substantial both within the sports world and the broader entertainment industry. His role in sports journalism, television presenting, and radio commentary has solidified his status as one of Australia’s most iconic media personalities, while his tenure with Collingwood Football Club and his leadership roles in media have shaped the landscape of both AFL and Australian television.