9Now Dominates Australian Streaming Landscape with Innovation and Premium Content

Leading the Digital Television Evolution

9Now has established itself as the frontrunner in Australia’s Broadcast Video on Demand (BVOD) category, leading in both total audience reach and key advertising demographics. The platform boasts an impressive 15 million signed-in users and consistently delivers Australia’s most loved premium content.

Comprehensive Content Offering

As a streaming-first destination, 9Now enables viewers to immerse themselves in their favourite programs anywhere and anytime, on their preferred devices. The platform offers a comprehensive world of news, sports, and entertainment, featuring both locally and internationally produced content, including the most recognised programs and biggest live events.

Sports Broadcasting Powerhouse

Under the “Nine’s Wide World of Sports” banner, 9Now provides free access to prestigious sporting events, including:
– All four major tennis Grand Slams: Australian Open, French Open, Wimbledon, and U.S. Open
– Rugby coverage including NRL, Lions tour, and Rugby Championship
– Wallabies rugby union internationals
– Masters golf
– Selected cricket matches

Innovative Advertising Solutions

The platform offers advanced advertising capabilities, allowing brands to drive targeted awareness at scale. Their cutting-edge AI technology can generate up to 10,000 different creative versions of advertisements, delivering tailored messages across various demographic segments including age, gender, postcode, life stage, and intenders. Advertisers can tap into relatable cultural moments, targeting authenticated and addressable audiences with impactful executions.

Accessibility and Future Growth

9Now continues to experience exponential growth and has strategic plans to further expand its platform distribution this year. The service has become a destination in its own right, capturing more Australian viewers than ever before, making it a marketing powerhouse for brands. While the service is exclusively available to Australian residents due to licensing agreements, with content rights restricted to Australian borders, its domestic success continues to strengthen its position in the streaming landscape.