TIME Magazine partners with Galaxy to educate readers about the metaverse

Nov 18, 2021 | The Block News | 0 comments

time-magazine-partners-with-galaxy-to-educate-readers-about-the-metaverse

TIME — the media company behind the nearly 100-years-old magazine — is expanding its footprint in the crypto market through a partnership with Mike Novogratz’s Galaxy Digital to deliver more content on the metaverse to its readers. 

TIME announced on Thursday that it would launch the TIME100 Companies Metaverse category, joining a family of lists produced by the firm highlighting the most influencial companies and people in the world across industries. The new list, which will be commissioned by Galaxy, will feature builders in the metaverse — a corner of the market that’s captured the attention of the broader public since Facebook announced it would change its name to Meta.

As part of the partnership, TIME will host educational resources on its website and launch a new metaverse-focused newsletter. It will lean on Galaxy’s in-house metaverse expert for insights.

TIME’s latest foray into the metaverse speaks to the degree to which virtual-based worlds could bring new ways for media companies to engage with their audiences, according to Galaxy. 

“Today it is hard to image the impact the metaverse will have on commerce, content, or community,” a Galaxy spokesperson noted in an email to The Block. “One thing we know is that immersive virtual worlds will eventually impact every sector of the economy.”

Today, blockchain-based metaverses like Cryptovoxels and Decentraland allow users to congregate virtually and hold events. In the future, TIME could funnel content through those types of channels. 

“As we think about our own evolution into the metaverse over time – especially as we look toward our 100th Birthday in 2023 – our goal will be to provide experiences that meet the expectations within the ecosystems rather than simply replicating what people know in the physical world,” TIME president Keith Grossman told The Block. 

© 2021 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

News Source from TheBlockCrypto.com

Related Articles

Shiba Inu Grows 33% In One Day As Whales Load Up On SHIB

Shiba Inu Grows 33% In One Day As Whales Load Up On SHIB

Shiba Inu has been on the rebound since this week opened up for trading. The meme coin had not had the best of weeks as it had dipped to the $0.00003 range following the market crash. The dips have caused some to panic and question the viability of the cryptocurrency...

FTX.US adds support for Ethereum-based NFTs to its marketplace

FTX.US adds support for Ethereum-based NFTs to its marketplace

After hinting that this feature would come soon, the U.S.-based crypto exchange FTX.US now allows users to buy, sell and display Ethereum NFTs on its previously Solana-only non-fungible token (NFT) marketplace.  According to a tweet from the exchange, Wednesday marks...

Pin It on Pinterest

Share This