Tammy Hembrow: Building a Fitness Empire While Navigating Personal Changes in 2025

A Growing Empire Amid Personal Transition

Australian fitness influencer Tammy Hembrow has recently confirmed her separation from Matt Zukowski, making the announcement through a video shared on June 22, 2025. Despite personal challenges, her business empire continues to thrive.

The fitness and fashion empire, valued at approximately $50 million, has drawn significant attention during this transition period, though Hembrow has maintained discretion regarding specific business changes.

Multiple Successful Ventures

Her business portfolio includes the successful Tammy Fit app, which provides targeted workout and meal plans for $99 annually and has achieved 1.7 million downloads. The entrepreneur also operates Saski Collection, offering athleisure and swimwear through regular monthly drops, complemented by downloadable fitness e-books.

Young women constitute 98 percent of Tammy Fit’s customer base, with similar demographics across her other ventures. The entrepreneur emphasizes the importance of accessible payment options for her demographic, particularly when dealing with quick-selling collections.

Leadership Evolution and Business Growth

Hembrow’s business journey has included important lessons in leadership. Initially reluctant to delegate responsibilities, she found that bringing in key team members, including general manager Bella, was crucial for managing her growing enterprises. She now takes pride in the strong teams supporting both Saski Collection and Tammy Fit.

Social Media Impact and Authenticity

As one of Instagram’s pioneers, Hembrow has demonstrated a deep understanding of social media’s business potential. She emphasizes the importance of being smart with brand building while maintaining transparency and honesty, noting that these qualities help people relate to her content.

Looking ahead, Hembrow’s primary focus remains on ensuring her family’s security during this transition period. Her recent social media approach has emphasized personal healing and connecting with others going through similar experiences, rather than dwelling on personal challenges.