Swag in 2025: How Branded Merchandise is Revolutionising Modern Marketing
The Modern Evolution of Swag
Swag, which refers to branded merchandise used for marketing, employee engagement and customer loyalty, has evolved into a versatile tool encompassing everything from apparel and drinkware to tech accessories and eco-friendly items.
Today’s promotional swag has reached new heights through partnerships with prestigious brands like Apple, YETI, Mophie, Nike and Anker, leveraging their established reputation for quality to enhance marketing campaigns.
Impact and Effectiveness
Recent research demonstrates swag’s remarkable effectiveness, with 85% of recipients remembering the brand name years after receiving a promotional product. The Advertising Speciality Institute has confirmed that branded custom products remain the most successful form of advertising available.
Marketing studies indicate that high-quality swag not only increases customer loyalty and generates significant return on investment through repeat business and referrals, but also reflects a growing consumer preference for brands that demonstrate environmental responsibility.
Current Trends and Success Stories
In 2025, the most sought-after swag products include outer apparel like shirts and sweatshirts, tote bags, notebooks and pens, drinkware, and electronic items such as USB sticks.
A notable success story comes from Morning Brew, whose promotional contest offering branded high-quality joggers resulted in over 75,000 new subscribers and 8,000 distributed custom swag items within just 10 days.
Future Outlook
In the business world, swag has become an integral part of marketing strategies, designed specifically to build brand recognition and strengthen customer engagement. The trend is moving towards exclusive or limited-edition products, creating a sense of urgency and exclusivity among consumers. This strategy’s success relies heavily on strong brand reputation and loyal customer base, potentially leading to increased brand loyalty and sales through word-of-mouth and social proof.
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