Paramount+ Streaming Service Achieves Milestone Growth with Sports and Entertainment Expansion
Streaming Giant’s Continued Growth
Paramount+ has reached a significant milestone with 79 million subscribers worldwide, demonstrating an 11 percent year-on-year growth from the previous quarter. The streaming service’s expansion showcases its growing influence in the competitive streaming landscape.
Financial Progress and Strategic Developments
The platform’s streaming revenue exceeded $2.04 billion during Q1, with subscription fees accounting for the majority at $1.57 billion from domestic and international customers. The company remains confident about achieving domestic profitability for Paramount+ by the end of 2025.
Content and Sports Expansion
In a major development, Paramount secured exclusive U.S. broadcast rights to the UFC for an estimated $7.7 billion over seven years, with Paramount+ becoming the exclusive streaming platform for all UFC events starting in 2026. Additionally, the platform has secured an exclusive multi-year agreement with World Rugby to become the U.S. home for all men’s and women’s World Rugby events through 2029.
September 2025 Programming Highlights
The platform’s content lineup is strengthened by the return of Taylor Sheridan’s crime comedy ‘Tulsa King’ for Season 3, starring Sylvester Stallone as Dwight “The General” Manfredi, with the new season promising expanded empire-building and increased action. The service is also launching ‘NCIS: Tony & Ziva’, featuring the return of fan-favorite characters Anthony DiNozzo and Ziva David as they face new challenges in Europe.
Market Position and Future Outlook
Paramount+ has established itself as one of the most popular SVOD platforms in the United States with 9% market share, ranking as the sixth most preferred streaming service and maintaining the fourth-highest percentage of ad-free subscribers after Netflix, Disney Plus, and Max. The platform has been actively working on improving its offerings while making the service more accessible, including introducing competitive pricing strategies in 2025.
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