Kayo Sports Reaches New Heights: Record-Breaking AFL Season and Streaming Milestones in 2025

Record-Breaking Growth in 2025

The 2025 Toyota AFL Premiership season has become the most-watched AFL season ever on Kayo Sports, with audience growth of 19% year-on-year. Fans streamed an impressive 7.37 billion minutes of footy across the season, representing a 12% increase from the previous year.

This milestone achievement marks the seventh consecutive year of audience growth on Kayo Sports and the fourth consecutive year of growth across Foxtel Group platforms. The success comes in the first year of AFL’s new rights deal, which introduced enhanced viewing features including no ad-breaks during play and, for the first time, every game with bespoke graphics, dedicated commentary and 4K quality.

Expanding National Reach

While Victoria maintains its position as AFL’s heartland, significant audience growth has been recorded across Queensland, South Australia, and Western Australian markets. Teams including the Adelaide Crows, Brisbane Lions, and Gold Coast Suns have all witnessed double-digit audience growth year-on-year, alongside North Melbourne Kangaroos and Hawthorn Hawks.

Platform Innovation and Accessibility

The introduction of Hubbl to Kayo’s service suite is set to further enhance audience engagement. The platform now integrates 15 global and local apps, combining the best of Australian sport – both paid and free – into a unified viewing experience. Hubbl provides access to live and on-demand games, interviews, documentaries, YouTube channels, and sports-related content.

Subscription Options and Value

Kayo Sports currently offers two subscription tiers: Standard and Premium. The Standard plan is available at $30 per month, while the Premium tier, which includes two active devices and 4K viewing capabilities, is priced at $40 per month. The service offers flexibility with no lock-in contracts, allowing subscribers to cancel at any time. New users can take advantage of a seven-day free trial to experience the platform’s features.

Kayo Sports continues to provide excellent value with its comprehensive range of channels, programming, and live coverage of major sporting events across Australia and globally, all at a competitive price point. The platform maintains an edge over traditional providers by focusing exclusively on sports content, ensuring a streamlined experience for sports enthusiasts from New South Wales and Queensland to Northern Territory and Western Australia.