iPhone 17 Launch: Everything You Need to Know About Apple’s Next-Generation Smartphones

Apple Sets the Stage for iPhone 17 Launch

Apple has officially announced its highly anticipated iPhone event, scheduled for Tuesday, September 9, 2025, at the Apple Park campus in Cupertino, California. The company is maintaining its traditional fall release schedule for new iPhone models.

Major Lineup Changes and New Model Introduction

The 2025 iPhone lineup will consist of four models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone 17 ‘Air.’ Notably, Apple is discontinuing the Plus model, which hasn’t been particularly successful with customers. The Air variant will serve as a new option in the lineup rather than a direct Plus replacement.

Revolutionary Design and Features

In what’s being called the biggest shake-up to Apple’s iPhone line, the iPhone 17 Air is set to compete with the Samsung Galaxy S25 Edge, measuring just 5.5mm at its narrowest point. This could be Apple’s thinnest phone yet, featuring an upgraded 24MP front camera and faster 35W charging.

A significant upgrade across all models will be the introduction of ProMotion display technology with a 120Hz maximum refresh rate, enabled by LTPO OLED displays. This marks the first time this feature will be available across the entire iPhone lineup.

Technical Specifications and Improvements

The iPhone 17 Pro Max will feature a slightly thicker design to accommodate a larger battery, exceeding 5,000 mAh capacity. The Pro models will be powered by Apple’s next-generation A19 Pro chip, manufactured using TSMC’s third-generation 3nm process, promising modest performance gains and improved power efficiency compared to current models.

Pricing and Availability

The iPhone 17 Pro is expected to see a $100 price increase compared to its predecessor, though this comes with increased base storage of 256GB instead of 128GB. This would mark the end of an 8-year streak of Pro models starting at $999. However, the standard iPhone 17 and iPhone 17 Pro Max are expected to maintain their current price points.

Looking Ahead

With its larger display, ProMotion technology across all models, powerful A19 chip, 24MP front camera, and optimized Wi-Fi 7 support, Apple is positioning the iPhone 17 series as a more future-proof option. While some prices may increase, the combination of performance, connectivity, and design refinements could make this release the most significant generational leap in years.