Frontier Touring: Shaping Live Music in Australia

Introduction

Frontier Touring, established in 1979, stands as one of Australia’s premier live entertainment companies, responsible for bringing some of the biggest names in music to audiences across the country. With a rich history of promoting concerts and festivals, the company has not only shaped the Australian music landscape but also made significant contributions to the cultural fabric of the nation.

Key Developments and Events

In recent years, Frontier Touring has continued to adapt and thrive despite the challenges posed by the COVID-19 pandemic. The live entertainment industry was one of the hardest-hit sectors, but as restrictions eased, Frontier was quick to resume its concert schedule, securing tours for multiple high-profile artists. In 2023, the company announced a series of concerts featuring international superstars such as Harry Styles, who is set to tour Australia in the coming months, and the return of iconic bands like Red Hot Chili Peppers and The Cure.

Moreover, Frontier Touring has been instrumental in promoting home-grown talent. Artists like Tones and I and The Kid LAROI, who have gained international acclaim, have also benefitted from support and promotion through Frontier, helping to elevate Australian music on the world stage.

Community Engagement and Sustainability

Beyond just promoting concerts, Frontier Touring is committed to sustainability and community engagement. They have launched initiatives aimed at reducing the environmental impact of live events and actively support local charities through their concert profits. This alignment with social responsibility resonates with audiences and sets a positive example in the music industry.

Conclusion

Frontier Touring’s role in shaping Australia’s live music scene cannot be understated. As the country recovers from the pandemic and live events make a robust comeback, audiences can look forward to an exciting lineup of concerts and festivals. The foresight and adaptability of Frontier Touring promise not only a thriving entertainment industry but also an enriching cultural experience for music lovers across Australia. The company’s focus on innovation, artist support, and sustainability ensures it will continue to be at the forefront of the industry, connecting fans with the music they love for many years to come.