Doja Cat Returns to Pop Roots with New Album ‘Vie’: A Fresh Chapter After ‘Scarlet’ Success
A New Era Begins
Vie (French for “Life”) is set to be Doja Cat’s fifth studio album, scheduled for release on September 26, 2025, through Kemosabe and RCA Records. The album represents Doja’s return to pop music, featuring themes of “love, romance, and sex” with an ’80s-inspired sound.
Musical Evolution and Creative Direction
In a July cover story for V Magazine, Doja revealed that Vie is a “pop-driven project” that “leans into a retro aesthetic.” The album’s concept revolves around “love, romance, and sex” and “discourse in relationships,” including those with yourself.
The album was recorded over a three-year period at Miraval Studios in Correns, France, and features collaborations with notable producers including Jack Antonoff and Blood Orange.
Album Promotion and Singles
The album’s promotional campaign kicked off with the innovative “Vie Hotline” on August 7, 2025. By dialing +1 (747)-246-7262, fans could enter an interactive soundscape where Doja Cat delivered playful voice prompts about jealousy, intimacy, and trust. The hotline’s messages echoed the album’s central themes of romance, humor, and emotional nuance.
To support the album, Doja Cat has announced the Ma Vie World Tour, which will begin on November 18, 2025, in Auckland and conclude on December 21, 2025, in Kaohsiung, with more dates to be announced.
Artistic Direction and Future Prospects
At 29, Doja Cat has plenty to say about “love” and “romance,” while also reflecting on how she wants her relationships to look in the future. The album explores relationships in general, including relationships with oneself, representing what she hopes love could be in the future.
Doja Cat has built her career on reinvention, balancing innovation with mainstream appeal. Her ability to deliver both viral moments and critically acclaimed music sets her apart. With Vie, she has the opportunity to redefine her artistry once again, and she appears poised to make 2025 another groundbreaking year in music.
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