DAZN’s 2025 Expansion: From Streaming Pioneer to Global Sports Entertainment Powerhouse
DAZN’s Strategic Growth and Market Position
DAZN, the British over-the-top sports streaming and entertainment platform, was founded in 2007 as Perform Group and is owned by Access Industries, with its headquarters in London, England. The platform has established itself as Europe’s largest digital sports broadcaster, with over 75 programming rights, and maintains a strong presence across multiple countries including Italy, Spain, Germany, Japan, and North America.
Recent Developments and Partnerships
In a significant financial development, Surj Sports Investment, the sporting arm of Saudi Arabia’s Public Investment Fund, has agreed to invest $1 billion in DAZN for a stake of less than 5%. This investment comes at a crucial time, as DAZN has faced annual losses exceeding $1 billion since 2019.
The company has recently secured a major deal with ESPN to broadcast college sports in multiple regions, including up to 25 exclusive college football games per week featuring teams from top-tier conferences like the SEC, ACC, and Big 12. The agreement also covers the College Football Playoff, national championship game, and approximately 20 men’s and women’s basketball games per week.
Technological Advancements and User Experience
DAZN continues to enhance its viewing experience with new features such as Content Select and Switch for customized content selection, FanZone with interactive elements, and Multiview capability allowing users to watch up to four games simultaneously. The platform now also offers High Dynamic Range (HDR) viewing for select events.
Future Outlook
The platform’s capabilities were recently showcased through its coverage of the FIFA Club World Cup 2025, demonstrating its ability to deliver resilient experiences across both linear broadcast and OTT platforms, supporting live and on-demand viewing across multiple regions. With availability in over 200 countries globally, DAZN continues to expand its reach while focusing on delivering top-quality viewing experiences through best-in-class technology.
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