Channel 7’s Bold Vision: Regional Expansion and Programming Innovation Shape Network’s Future

Strategic Growth and Market Leadership

Channel 7, officially known as Seven Network, remains a dominant force in Australian television as one of the five main free-to-air networks. As of 2024, it holds the position of highest-rated television network nationally, ahead of competitors Nine Network, ABC TV, Network 10 and SBS.

In a significant move, Seven West Media has recently completed a $3.75 million acquisition of Southern Cross Austero’s regional stations in Tasmania, Darwin, Spencer Gulf, Broken Hill, Mt Isa and Remote Central and Eastern Australia. This strategic purchase has positioned Seven West Media as the largest regional commercial television broadcaster in Australia.

Programming Innovation for 2025

The network has announced an impressive lineup for 2025, featuring more than 20 local series, news and current affairs content, sports, and exclusive content across 7plus. The entertainment roster includes 25 local shows, with successful tentpole programs such as Farmer Wants A Wife, Australian Idol, My Kitchen Rules, The Voice, Dancing With The Stars, and The 1% Club.

News coverage will see significant expansion in 2025, including a new hour-long 12 noon bulletin. The Morning Show will also be extended, now running from 9am to noon.

Digital and Technological Advancement

Seven is leading the industry in technological innovation, partnering with AI company Databricks for audience prediction and creating Phoenix, described as the world’s most advanced total TV trading system. The network’s 2025 strategy focuses on strengthening partner relationships through expanded content, enhanced data capabilities, and responsible AI integration.

The network’s streaming platform, 7plus, continues to show remarkable growth. The service is set for further expansion with the addition of cricket coverage in late November and AFL in March, marking the first time these sports will be available on a free streaming platform.