Channel 10’s Bold New Era: Fresh Shows, Sports Coverage, and Digital Innovation Lead 2025 Strategy
A New Chapter for Channel 10
Network 10 is embarking on a major brand refresh after seven years, unifying its free-to-air and streaming services into one seamless entertainment hub. This transformation comes as the network celebrates 60 years as Australia’s youngest television network, adopting a future-focused approach designed to deliver the next era of entertainment.
Programming Highlights for 2025
In a significant move, Big Brother will be making its return to the network that first introduced the reality TV show to Australian audiences. The revamped show will feature 24-hour live streaming, live nominations, and live evictions, launching across all Network 10 platforms in Q4 of 2025.
MasterChef fans can look forward to an exciting season as Andy Allen, Sofie Levin, Poh Ling Yeow, and Jean-Cristophe Novelli return to the kitchen. The new season, titled MasterChef Australia: Back to Win, will feature fan favorites competing for the title, with Gordon Ramsey returning as the first special guest judge.
Sports and News Coverage
The network is strengthening its sports portfolio with the National Basketball League returning to free-to-air, featuring Sunday’s marquee game on Channel 10. The MotoGP World Championship and Formula 1 Australian Grand Prix will also be key components of the network’s sports coverage. According to Paramount Australia and New Zealand’s sport production director, Adam Cush, Network 10 is entering a new era of sport, committed to showcasing content in innovative ways across all platforms.
Digital Innovation and Growth
2025 is proving to be Channel 10’s best year ever for streaming, with viewing figures up 16% year-on-year. The network’s streaming audience has shown significant growth across on-demand content (up 18%), live streaming (up 13%), and FAST channels, with viewing across over 50 FAST channels increasing by 16% compared to 2024.
Looking Ahead
The network’s transformation reflects its commitment to being audience-first and future-focused. As viewing habits continue to evolve, the unified Network 10 brand across all platforms ensures easier access to premium content – available anytime, anywhere, at no cost.
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