Channel 7 Strengthens National Presence with Major Regional Expansion and Programming Overhaul

Strategic Growth and Regional Expansion

Seven has completed a significant $3.75 million acquisition of regional TV assets from Southern Cross Media, with Tasmania being the crown jewel of the deal. This strategic move has positioned Seven West Media as Australia’s largest regional commercial television broadcaster, ensuring regional communities maintain access to their leading content across all platforms.

Programming Innovation and Investment

The network has unveiled an ambitious 2025 lineup featuring more than 20 local series, alongside news and current affairs content. The entertainment slate includes popular shows like Farmer Wants A Wife, Australian Idol, My Kitchen Rules, The Voice, Dancing With The Stars, and The 1% Club.

New additions to the network’s programming include innovative shows such as Stranded On Honeymoon Island, Once In A Lifetime, Jim Jefferies And Friends, and special events featuring Australian music icons through Working Class Man and the Cold Chisel 50th Anniversary Tour.

News and Current Affairs Enhancement

Seven is strengthening its news coverage with a new hour-long noon bulletin and an extended Morning Show running from 9am to noon. These additions complement Seven’s existing news portfolio, which includes the top-rated 7NEWS, Sunrise, 7NEWS Spotlight, and Weekend Sunrise.

Technological Advancement and Future Vision

Looking ahead, Seven is leading the industry in technological innovation through partnerships with AI company Databricks for audience prediction, enhanced personalization on 7plus, and the development of Phoenix, described as the world’s most advanced total TV trading system. The network aims to build stronger relationships with partners through expanded content, enhanced data capabilities, and responsible AI integration.

As emphasized by Seven Group MD of Television, Angus Ross, Australian production remains at the core of the network’s strategy, with more than $700 million invested across news, sport, and entertainment to deliver mass audience reach every day of the year.