9Now: The Evolution and Future of Nine Network’s Digital Streaming Service

Australia’s Premier Streaming Destination

9Now is Nine Network’s comprehensive streaming platform, providing both live stream and video on-demand services, along with catch-up TV options. The service offers online live streaming of multiple channels including Channel 9, 9Gem, 9Go!, 9Life and 9Rush, as well as live news.

Growth and Development

Since its launch on January 27, 2016, replacing the previous 9Jumpin service, 9Now has experienced remarkable growth. The platform now boasts 15 million signed-in users and consistently delivers Australia’s most loved premium content that captivates high-value audiences.

Latest Features and Improvements

Recent developments include significant platform upgrades announced at Nine Entertainment’s 2022 upfront, introducing Full HD channels, FAST channels, and an innovative new homepage. The platform has implemented a start over feature allowing viewers to return to the beginning of shows, and launched its redesigned homepage in August 2023.

Content and Programming

9Now has established itself as a streaming-first destination where audiences can immerse themselves in their favourite programs anytime and anywhere. The platform features an extensive range of content spanning news, sport and entertainment, including both locally and internationally produced programs.

Sports Coverage

In 2025, 9Now continues to expand its sports coverage, with significant developments in women’s sports. The NRLW season is available live and free on the platform, featuring an expanded 12-team competition including new entries from the Canterbury Bulldogs and New Zealand Warriors.

Accessibility and User Experience

The platform is designed for maximum accessibility across devices, allowing users to stream their favourite Channel 9 shows and exclusive content from various devices including iPhone, iPad, and on larger screens through Apple TV and Chromecast. 9Now maintains a user-friendly approach, offering free access with a simple account creation process to start streaming.

Market Position and Future Outlook

9Now currently leads the Broadcast Video on Demand category in terms of total audience reach and key advertising demographics. The platform continues to grow exponentially, with strategic plans in place to further expand its platform distribution, positioning itself as a marketing powerhouse for brands.