3AW Faces New Competition as GOLD104.3 Claims Melbourne Radio Crown

Shifting Dynamics in Melbourne Radio

In a significant shift in Melbourne’s radio landscape, GOLD104.3 has claimed the title of Melbourne’s top radio station for the first time since 1992, achieving a 12.1% share and overtaking 3AW, which recorded an 11.9% overall share.

3AW’s Current Position

The Nine-owned network has experienced a decline from 12.5% in the previous survey, marking its second consecutive decrease. However, the station maintains significant strengths in various areas. 3AW remains a powerhouse in Melbourne radio, reaching 750,000 Melbournians weekly through its live and local talk radio programming.

Programming Highlights

In the crucial Mornings slot, Tom Elliott continues to dominate with a 13.9 share. Drive-time presenter Jacqui Felgate has achieved a significant milestone, becoming the outright number one in her timeslot with a 12.4 share – up 3.7 from the previous survey. This remarkable achievement comes just a year into her role, demonstrating her strong connection with Melbourne listeners.

Digital Innovation and Reach

The station continues to evolve its digital presence, with listeners now able to access exclusive 3AW content and other benefits through their online platform. The station has announced that registration will soon be required for continued online streaming.

Sports Coverage

3AW maintains its strong sports presence, particularly in AFL coverage, with comprehensive finals coverage featuring prominent commentators including Jimmy Bartel, Rory Sloane, and Laura Spurway, alongside pre-game analysis from Anthony Hudson and Bruce Eva.

Future Outlook

The broader radio industry shows positive signs, with commercial radio audiences reaching 12.5 million weekly listeners, up 111,000 year-on-year. In-car listening continues to grow, with 10.4 million weekly listeners representing 83% of radio’s total weekly audience.