9Now Evolves: Australia’s Streaming Giant Announces Major Platform Expansion and Content Deals

Leading Australia’s Streaming Evolution

9Now has established itself as a cornerstone of modern television consumption in Australia, combining live, streaming, and on-demand content. The platform has achieved remarkable growth, now boasting 14.5 million signed-in users and delivering Australia’s most loved premium content to high-value audiences.

Platform Innovations and Market Position

The service is currently leading the Broadcast Video on Demand category in terms of total audience reach and key advertising demographics. The platform continues to experience exponential growth and has strategic plans to expand its distribution further this year, positioning itself as a marketing powerhouse for brands.

Content Expansion and New Offerings

Looking ahead to 2025, Nine has announced an exciting lineup featuring new shows including ‘The Floor’ and ‘The Golden Bachelor,’ alongside returning favourites like ‘Married At First Sight’ and ‘The Block.’ In a significant move, the platform has also secured a deal to launch six exclusive BBC FAST channels on 9Now.

Sports and Entertainment Coverage

As the online home of Channel 9, 9Gem, 9Go!, 9Life, and 9Rush, 9Now provides access to a comprehensive range of content spanning drama, comedy, reality shows, news, and current affairs. The platform has particularly distinguished itself in sports coverage, offering comprehensive live coverage of the Australian Open and broadcasting various sporting events including tennis, golf, swimming, and AFL.

Leadership Changes and Future Direction

In a significant organizational development, Amanda Laing, formerly of Foxtel Group, has been appointed as the Managing Director of Nine’s new Streaming & Broadcast division, signaling the company’s commitment to strengthening its digital presence and streaming capabilities.

International Accessibility

While 9Now’s content is primarily licensed for Australian audiences, the platform has implemented solutions for travelers abroad to maintain access to their favourite content through various means, ensuring continued service for its dedicated user base.